Ventures & Work

Where I Build

No. 01Face of the Brand

Essentia Natura

A wellness supplement brand built around clean formulas and honest routines. Lorena is the face of LMNL, shaping how the brand shows up across content, campaigns and community.

No. 02Brand Founder & Affiliate

Butler Élégance

Promotes Butler Élégance's luxury butler and lifestyle services as an affiliate, driving client enquiries and sales.

No. 03Partner

W1 Virtual Office

Premium virtual office services in Mayfair, London. W1 gives founders and international businesses a prestigious address and the infrastructure to operate from anywhere.

ExperienceThe journey

Building, Year by Year

From a first venture in Brazil to a portfolio of brands and partnerships across Europe. Drag or use the arrows to explore.

2020 - 2021Founder & Online Retailer

Lorena Brand, Brazil

Launched and ran an independent women's fashion e-commerce brand, building a loyal customer base and handling product curation, styling, content, marketing and sales end to end.

Grew a following of 490+ from a standing start.

2022 - 2025Founder & Managing Director

Louen Beauty, Croatia

Established and operated an independent beauty business, managing client acquisition, operations, marketing and growth while building strong local brand recognition.

2025 - PresentFreelance Content Creator

Connect Moon

Produces photography, videography and social content for the agency's brand clients, contributing creative direction and ideas that support client campaigns.

Digital marketing agency, Portugal.

2025 - PresentContent Creator & Referral Partner

W1 Virtual Office

Creates bilingual social content, promotes premium business services and drives partnership introductions through brand storytelling and audience engagement.

Brand reel reached 91,800+ views in its first week.

2026 - PresentBrand Ambassador & Content Creator

Essentia Natura

Brand ambassador for wellness and lifestyle products, creating social content across platforms and leading brand awareness and audience engagement campaigns.

A single wellness post drove 9,700+ views and 64 profile visits.

2026 - PresentBrand Partner & Affiliate

Butler Elegance

Completed professional etiquette and finishing training through the luxury concierge brand, and promotes its butler and lifestyle services as an affiliate, driving client enquiries and sales.